Domain Verification for Your Newsletter

Having an Email newsletter is still one of the best online marketing tools, but starting February 2024, email authentication will be a requirement if you’re sending to Gmail and Yahoo Mail customers.

If you’re not familiar with it, Email authentication is a process of verifying the identity of an email sender. If you have your own domain name – like apricitymarketing.com and your own email address (like mary-frances@apricitymarketing.com) you will want to send email that avoid people’s spam box. It’s one way to make sure the email is from a trusted source, and not from a spammer or phisher.

This will help to improve your chances of landing in someone’s inbox and not their spam folder.

There are several methods of email authentication, You have two options for the type of record you can add:

CNAME records – This is the simplest and most secure way to authenticate your domain email address.
TXT record – This is the best option if you have multiple Constant Contact accounts using the same domain.

Constant Contact generates the CNAME or TXT record information, as well as the DMARC policy information, you’ll need to publish in your domain’s DNS settings, which can be done by your IT department or webmaster if you have one, or with the help of your hosting provider. 

Once your DNS records are updated, it can take anywhere from a couple of hours to a couple of days for the newly published authentication records to propagate through the internet. (One I did on Siteground took 72 hours)

Quick note: if all this feels foreign to you, you can reach out to your host or feel free to book some time from us to help. 

Related Articles

Tips for creating an ADA accessible website

Over the last year, there have been numerous lawsuits regarding lack of accessibility of websites. In working with my clients, it’s apparent that this is an evolving area that will become more and more necessary for business owners as well as public entities like government and educational institutions to address.

Read More

Caution: Avoid these website customer service errors!

I love working with small companies. These are the small companies who maybe are a tad too big (or not technical enough) to build their own website, but they need a web presence, and it should be an amazingly simple task. These sites often enlist the support of a child,

Read More

Help! I can’t edit my website!

It happens more often than you’d think! I get a call from a new client and they’ve totally lost access to their website. Someone designed it for them, but they weren’t sure how it was set up – they just paid the bills. The Investigation Begins: Step one in the

Read More

Website maintenance

We’re stuck inside with a Zoom call at 1pm and some time on our hands. Maybe you want a project you can do while you multitask helping your kids with schoolwork. Here are just a few ideas on what you could be doing to help your website. Update, update, update

Read More
Skip to content